After the war, women and African Americans were affected by the return of veterans from war, who would most of the time take their jobs.
Especially women, were put in a "secondary" position, where their work force was seen not as priority, or primary, but to "complement" men's work. There were services for nurses, cleaners, secretarial opportunities and so on.
On the other hand, after the war Segregation and Inequality were more evident subjects, and the African American Community took advantage of it, and their journey to fight for equality took steps forward.
no one really purchased it themselves, it was all america, they had debates etc.